

How CostEffective Promotional Products ArePromotional products are used every day, often several times a day. They are looked at, written with, put on and involved in a whole list of other basic activities that allow for multiple direct or subliminal impressions of the imprinted ad messages.By taking the general cost of a product (exact cost can vary because of quantity, intricacy of imprint and number of colors in imprint, and possibly other specifications) and dividing it by the number of exposures the imprint receives, you can get a general idea of your cost per impression (CPI). Here's some examples: NotepadsThe recipient of a 50sheet notepad will have a minimum of 50 exposures to the message, which is imprinted on each sheet. If any of the notes are passed on, or kept, the number of exposures can double and triple. The CPI for a $1 notepad works out to be .02 cents per sheet for 50 impressions.MugsThe message on a coffee mug will be seen as often as 10 times a day. For a $5 mug, the CPI works out to be less than sixtenths of 1 cent throughout the one to twoyear life span of a mug.WatchesPeople will look at their watch an average of twice an hour. If there are 16 waking hours in a day, they'll look at their watch  and, therefore, have an impression of any message on the watch face  32 times. For a basic $12 watch, the CPI for one day is .37 cents. With a threeyear warranty, the number of impressions would be 35,040, which makes the CPI .0003 cents.CalendarsThe recipient of a calendar will be exposed to the message on it two to three times per day at home and five to six times per day at the office. Working with the figure of three times daily (365 days per year), there would be 1,095 impressions. Dividing this figure into a $3 calendar brings the CPI to .002 cents.Playing CardsDuring one hour of a game of rummy or bridge, the players will be exposed to the message printed on the cards more than 500 times. At the cost of $3 per deck, the CPI for playing cards works out to be .006 cents each hour.

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