Promotional products are designed to increase awareness and
business. You use them to reward, remind and inspire, both internally to
employees and externally to customers and prospects.
Imprinted products are often used to motivate sales teams toward more sales,
production workers toward greater efficiency, credit departments toward more
collections, etc. But they can also be used as incentives to get store managers
to give you better shelf space for your products, dealers to load up on your
product so they actually have to push it, consumers to purchase more of your
product, delinquent library-card holders to return books and so on.
Be it retail, business-to-business, associations ... everyone has a need to draw
customers. This may be to your store in general, for a specific promotion, to
your tradeshow booth or to your special event.
This might be a client golf outing, industry awards banquet, grand opening,
building dedication, open house or anniversary, or you may be sponsoring or
co-sponsoring a sporting event, concert, etc. Promotional products serve as
thank-you gifts, media attention-getting devices and so on.
Whether it's getting production workers to reduce their number of accidents,
drivers to improve their on-the-road record or foremen to ensure that safety
procedures are being followed, imprinted products promote the theme and message
of safety programs, which can reduce insurance premiums.
Promotional products can be used to garner attention for your new products
within the trade and to consumers, by helping to gain media exposure and/or
providing replicas that your sales force can use to demonstrate your new
Promotional products can be used as advertising materials, used as displays or
as parts of displays in retail stores to draw attention to your product.
Using promotional products with sales letters can decrease the cost of securing
a sales appointment by 65 percent, according to a 1992 study by the Silver
Marketing Group for the Promotional Products Association International. The same
study found that the inclusion of a promotional product with a sales letter
yielded nearly twice the response of a letter with only a business reply card,
and offering an "expensive" clock increased the percent response four
People are usually proud of their affiliations and enjoy wearing, carrying and
displaying products bearing their club or organization's logo, colors, slogan,
From the "fur is not a fabric" movement to promoting breast cancer
awareness, cause-oriented groups, organizations and charities use promotional
products to promote their messages, and many companies will support those causes
or market their own products and services through them.
In an ever-cluttered marketplace with too many consumer choices, brand marketers
are relying more and more on promotional products to garner brand loyalty.
From libraries to charitable organizations, fund raising is often a huge
undertaking that can last anywhere from a few months to an entire year or be
ongoing, encompassing multiple requests for donations. Promotional products are
sometimes used in those requests or used as incentives/rewards for donations,
often on a scale.
You might be commemorating your company's 100th anniversary by giving employees
a gold-toned hammer-shaped key tag, representative of your company's number one
product, or you might give community volunteers brass railroad spikes to thank
them for their backbreaking work on refurbishing the town's railroad station.
Souvenirs and remembrances are used to mark myriad occasions.|